Chip Conley, author of ” The Rebel Rules: Daring to be Yourself in Business, says your management team should consist of a brain trust that includes a “passionate visionary,” a “get-your-hands-dirty operator,” and a “responsible, finance-minded executive.”
But how do you use this in your business?
1. Passionate visionary. The passionate visionary is a creative idea person. She sees the market need and just how to sell and position the product so that clients or consumers will want the offering.
The visionary often has more ideas than budget. The finance role can help the visionary evaluate the profitability of her ideas and prioritize projects. The operator can help to execute the visionary’s ideas.
2. “Get-your-hands-dirty” operator. The operator is an executor. She is a systems builder who can develop the systems, job descriptions, procedures, and processes that make the company unique.
The operator takes the visionary’s ideas and makes them happen. She needs the visionary’s ideas because she would rather take someone else’s ideas and work with them than create her own. She also needs the support of the finance executive to stay on budget and to focus on one project at a time and avoid hiring too many people.
3. Responsible, finance-minded executive. The finance expert helps to make the dollars work for the company. She can tell us how much we need to sell and how much we can spend.
Without a finance executive, a company often spends more than it brings in and may not have a viable profit plan. It may also run out of cash, which can cause problems with creditors and investors.
All these traits can help create the perfect leadership trio for your business. For more ideas on how to be the best leader check out our article Seven Qualities of a Good Leader.
The following includes excerpts, reproduced with permission, from an article by Sandi Smith. The article features insights from The Rebel Rules: Daring to be Yourself in Business, by Chip Conley./span>
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