About Joan LeMahieu
With over 20 years of leadership experience in venue management, event development, hospitality, and the sports and entertainment industries; Joan has specialized in the planning and opening of new venues including stadiums, conventions centers, and multipurpose centers.
A former manager of Ford Field, home of the NFL’s Detroit Lions, she has managed several other tourism and event destinations including Monona Terrace Convention and Community Center (Madison, WI), Visalia (CA) Convention Center, The Parade Company Studio (Detroit, MI), LJ Williams Theatre (Visalia, CA), The Rotary Theatre (Visalia, CA), and The Mountain Winery (Saratoga, CA). Joan has also provided marketing, budgeting, and staffing consultation for the pre-opening planning of a 300,000 square foot addition at Lambeau Field (home of the Green Bay Packers), as well as contract management for the owners of the Visalia (CA) Radisson Hotel.
Joan’s facility management leadership and overall expertise has contributed to her recognition and demonstrated success in such diverse areas as event development, sports marketing, new facility development, strategic planning, sports tourism, finance, emergency preparedness, and human resources.
As an SFA Management Advisor, Joan serves as the full-time General Manager of City Beach. This SFA-managed facility includes two locations in the San Francisco Bay Area. City Beach offers sports, entertainment, and teambuilding experiences. The centers encompass multiple basketball and volleyball courts, a full-service restaurant, bocce ball courts, a ropes course, and a 16,000 square foot rock climbing gym.
Joan is an avid baseball fan and enjoys hiking, kayaking, and sailing.
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Our team has grown from two to over 15 people, as our agency has expanded and developed over the years. We are based in
New York, USA and our team come from all over the world.