Not everyone can afford thousands of dollars of new camera gear every year, but Melissa Nui doesn’t want that to stand in the way of their creative ability; that’s why she set out to start Parachut. Parachut is a “Netflix style” camera gear subscription service that lets you choose from the latest gear out on the market and keep it as long as you want. Within hours of launching she already had 500 people sign up for the service.
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