Optimizing Your App


About Trevor Cornwell

Trevor Cornwell, Founder and CEO, appbackr inc., a Palo Alto-based Market Exchange for Apps. appbackr helps publishers and platforms identify the rights apps to optimize revenue. appbackr is a winner of the PayPal X Developer Challenge, an OnMobile 100 Company and an AlwaysOn 250 Company. Cornwell’s career has been spent developing and growing new enterprises in media and technology-based businesses deploying Internet technologies to provide content and streamline customer offerings. Most recently Cornwell developed video personalization software which produces customized video streams based on viewer behavior.

Earlier, he founded the business jet reservation network Skyjet, after determining that technology solutions for aggregating charter aircraft inventory would create market efficiencies. Skyjet was acquired by Bombardier, Inc.

Prior to forming Skyjet, Cornwell started several media companies in emerging markets, including CET Online, an early pioneer in Internet-distributed news.

Earlier in his career, Cornwell founded a not-for-profit organization, the National Service League, Inc., to aid in the transition to emerging democracies in Eastern Europe.

GROCO Staff Writer