Episode 1- Demand Acceleration

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https://soundcloud.com/american_dreams/demand-acceleration-rajiv-parikh
https://feeds.soundcloud.com/stream/327508843-american_dreams-demand-acceleration-rajiv-parikh.mp3

How do you build demand for your products and services? Rajiv Parikh is co-founder and CEO of Position2, a marketing company that specializes in the demand creation process. In this week’s interview, Rajiv explains the current purchasing psychology of people today and what role content marketing has in this process.